Privacy Policy

Last updated: April 23, 2026

1. Introduction

Magggic values your privacy and handles personal data in accordance with applicable data protection laws, including GDPR and CCPA/CPRA. This policy explains what we collect, why we collect it, and how you can exercise your rights.

2. Information We Collect

We may collect the following categories of information:

  • Account data: email and optional profile details
  • Payment data: processed by third-party payment providers
  • Uploaded content: your photos, clothing images, and generated results
  • Technical data: device, browser, IP-derived region, usage logs

3. Legal Bases for Processing (GDPR)

Where GDPR applies, we rely on the following legal bases:

  • Consent (Art. 6(1)(a)): image processing and optional cookies
  • Contract (Art. 6(1)(b)): providing your account, subscription, and try-on service
  • Legal obligation (Art. 6(1)(c)): fraud prevention, tax, and regulatory compliance
  • Legitimate interests (Art. 6(1)(f)): service reliability, security, and abuse detection

4. AI Image Processing

We process uploaded images only to provide the virtual try-on service requested by you.

  • Never used for training: we do not use your uploaded photos to train foundation models or internal AI models
  • Upload deletion window: raw uploaded source images are automatically deleted within 24 hours
  • Generated result retention: retained per plan policy (Free 7 days, Basic 30 days, Plus 90 days, Pro 180 days), unless you delete earlier
  • Manual deletion: you can delete try-on history and outputs from your dashboard at any time

5. Cookies and Tracking

We use a consent banner with GDPR-style opt-in behavior for non-essential cookies.

  • Essential cookies: always enabled for login, security, and core features
  • Analytics and personalization cookies: off by default until you explicitly consent
  • You may change your cookie preferences at any time

6. How We Share Information

We do not sell personal photos. We share data only as necessary with:

  • Infrastructure and AI service providers acting under contract
  • Payment processors for billing and fraud controls
  • Authorities when legally required

7. Security

We use safeguards including encryption in transit, access controls, and monitoring. No internet system is 100% secure, but we continuously improve our protections.

8. Your Rights

Depending on your location, you may request:

  • Access to your personal data
  • Correction of inaccurate data
  • Deletion of your data
  • Export of your data in portable format
  • Restriction or objection to certain processing
  • Withdrawal of consent where processing is consent-based

9. International Transfers

If data is transferred across borders, we apply appropriate safeguards as required by applicable laws.

10. Data Controller and Contact

Data Controller:

  • Magggic LTD
  • 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
  • Email: privacy@magggic.com
  • General support: support@magggic.com

Also read our Terms of Service.